Ahhh… the infamous question - How often should I be posting/blogging/sending emails? Because it can vary depending on industry, it can be very difficult to know if you’re posting enough on social media, or sending out too many emails to your list. So, how can you tell?
One of the things I see on the top of my client’s New Year’s Resolution List year after year, is to be more consistent with their content marketing strategy. This can mean posting more often on social media, committing to a once a week blog post, or even just setting aside enough time to work on a content strategy in general. Well that’s what this month’s class is all about. Putting together a strategy and actually setting aside time to work on creating and disseminating content to grow your business online.
With 2019 right around the corner, we’ve decided to go back to the beginning and do a little reset. We’re taking a step back and diving a little bit deeper into all of the social media outlets, exploring some new statistics, and helping you create a more informed social media strategy for the new year. This one is a long one, so it’s a good one to break into a few pieces over the course a few days (or just go ahead and binge it all at once when you run through your Netflix queue!)
The holiday season is basically here (and yes… I know Halloween hasn’t happened yet…) But seriously, we all know how crazy this season gets for us as business owners. It can be a struggle to stay connected with an equally busy audience. In this month’s Masterclass we’re talking about how to scale back, while still staying productive. We’re focusing on how to keep your audience engaged throughout the season, and set yourself (and your business) up to hit the ground running in 2019.
Q4 is right around the corner (you know... like... in a month!) and while we may want to languish in the last few days of summer, now is the time to prep for the upcoming busy season. For many of us, fall is the time to strike while the iron is hot. Kids are back in school, and people are back in the office ready to work, or shop, or shift their attention away from summer fun. How can you take advantage of "the most wonderful time of the year"? Let's use it to grow our email list, sell out our courses, drive traffic to our e-commerce sites, and sign on new clients! This month we're bringing you some tips and tricks to make the most of the season and end the year on a high note!
Ok, I PROMISE you I'll jump off the SEO train at some point (maybe...). But, here's the deal, SEO is SUPER important and one of the best things you can do to grow your business online (without spending a ton of money). So this month we're jumping from "on page" SEO to "off page". It's all about posting links and getting links, one of the things EVERYBODY always asks about, so make sure you check it out!
In this special training I dove deep into one of my favorite platforms, Google Search Console. I'm walking you through how to set it up, how to use it rank higher in Google Search faster, and how to use it to shape your marketing strategy moving forward. I'm also showing you how to read the analytics inside the platform so you can get a full picture of how your website, and your business, is REALLY doing. Oh, and the best part, the tool is FREE! Check out this month's Masterclass to learn more about Google Search Console.
With all the noise around GDPR lately, it's left a lot of business owners and entrepreneurs wondering, is email marketing even worth it anymore? Newsflash: it is! While you may have to be a little bit more careful about how you collect email addresses, it's still a super cost effective way to reach an engaged, targeted audience. Check out our latest June Masterclass to learn more the why behind email marketing, some of my favorite platforms and how to grow your list organically.
Wait! Don't go! I promise you this month's Masterclass is not as scary as you think! I get it - SEO can be SUPER confusing, and SUPER overwhelming, especially when we start talking about editing your back end Meta Data. Don't stress - in this month's Masterclass I'm breaking it all down AND even providing step-by-step tech guides that you can download to help you through the process. Trust me, by the end of this you're going to be feeling like an SEO genius.
Always been wondering what advertising outlet is right for your business? In this month's Masterclass we're diving into a variety of digital advertising platforms ranging from social media to Google Adwords to banner ads. We're breaking down the walls so you can put your business out there with confidence, and know that you're money is being spent wisely.
Get the skinny on long tail keywords and why you should be paying attention to them. Researching keywords is one of the most important things you can do to get your business set up right. In this month's Master Class, we're breaking down how to research long tail keywords in particular and how they differ from traditional keywords.